Dan Gregory is the Co-Founder of strategic think-tank, The Impossible Institute™, who describes himself as being in the business of making smart people... people smart! He works as a speaker, author, consultant and social commentator and his passion is human behaviour and the elements of influence - what inspires and engages our people, our customers, our communities and ourselves.

Dan has worked as a stand up comedian, developed new product lines for Coca-Cola and Unilever, been a regular on ABC TV's "Gruen" series and launched engagement campaigns for companies as varied as Vodafone, MTV and the United Nations. He is also the co-author, along with Kieran Flanagan, of Selfish, Scared and Stupid: Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence.

In this interview Dan discusses his thoughts on human behaviour, advertising, leadership, sales, the future of the workplace and the skills required to be successful.