Are you are in the market to sell your home? If you have deferred maintenance, an outdated kitchen, or bathroom you might be thinking you need to fix them before you put your property on the market right? Maybe if you Invest a little, you might get a bit more back, right? Before you go out and buy that new garage door which will net a -2% return on your investment you should listen to this podcast.

 

Top producing Real Estate Agent Kerri Naslund-Monday talks about 12 key investments you should make before you list your home. Kerri talks about:

 

Looking at your property through the eyes of the buyer

Why repairing small cracks are important

The importance of curb appeal 

Using the right color paint on your front door

The importance of using professionally composed photos (HOT TOPIC Jump to 17:55)

Fixing up eye sores next door your property

Doubling down on your investment

Selling your home based on what buyers are looking for

Cleaning the windows makes a huge difference 

Staging is a must for the property

Speaking to the sub-conscience of a buyer is the key

Investing in the kitchen is one of the best moves you can make

 

About your host Kerri

It all began with the game of Monopoly®

I grew up in the late 1970s-early 1980s when video games were either unavailable or too pricey for my welfare-dependent family. So I played board games; Monopoly was my favorite. I developed my version of the game, with credit cards, loans, and renters, by the time I was eight.

 

After working since age 14, and saving most of my pay, I set a goal—to become a homeowner by the time I was 25. One crack house in Oakland became “home sweet home” the day I turned 25.

Three years later my boss, Moe, at the tattoo shop asked when I was going to purchase an income property. I claimed not to have adequate savings. That’s when Moe taught me the power of leverage.Over the next couple of years, friends and family would ask me for real estate advice. After being repeatedly told, “You have given me better advice than my agent” or “If you were an agent I would use you,” I earned my license in 2006.When the housing market crashed, I had to learn and adapt quickly. Instead of praying for a market recovery I looked for opportunities. My first question, “Who would be buying or selling in a market like this?” Two answers: Investors and short sellers.

 

Investors came quickly; I am one and know the business. Short sellers came later when I met Monica Cabrera, an agent with an unmatched local short-sale track record. We joined forces and formed the Bay Area Short Sale Angels,* now Northern California’s #1 short sale team, in 2008. (www.BayAreaShortSaleAngels.com).

We have helped families, individuals, and investors avoid foreclosure and improve their financial future and outlook. Staying on top of the market has made us a trusted resource and trainer to other agents. Our 98% success ratio is unheard of in a business with a 50% national success rate. Our team of five now includes a successful buyers’ specialist.

 

I have been a top producer for the last two years and enjoyed every detail of my work. I get to help others achieve their goals and, most importantly, to feel hopeful about the