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Ep. 6 | Doug Pew: Online Marketing & Copywriting Mastery
Doug Pew is one of the greatest copywriters in the world right now, which means that he is a master of influencing through the written word. He is also a husband and a father of 5 (soon to be 6) children, and a PHD composer of classical music!
In today's episode he shares his secrets to winning the marketing game and boosting your email (or online ad) opens and conversions by making sure that you are "singing your customer's tune", overcoming your fear, and understanding and applying the ROCKSTAR Copywriting Framework in your opportunities to influence through the written or spoken word.
In short, the framework is as follows:
R = Real Problem/Raw Pain
O = Open the Sale (with a “hook”)
C = Convince your Prospect that you have the Solution to their Problem (make a big promise-that you can back up!)
K = Kick their Objections to the Curb
S = Story and Solution
T = Transformation
A = Action
R = Results
Trust me, this episode will absolutely help you go to another level as an entrepreneur and leader!
Learn more about Doug and download both his "ROCKSTAR Copywriting Framework" and "Hit Song Email Template" @ douglaspew.com/start
As always, go to F2IGift.com to receive your free audio gift of "F2I's Rules of Engagement", the 8 rules guaranteed to help you win more at work, at home, and in your faith!
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By Justin Janowski
5
1010 ratings
Doug Pew is one of the greatest copywriters in the world right now, which means that he is a master of influencing through the written word. He is also a husband and a father of 5 (soon to be 6) children, and a PHD composer of classical music!
In today's episode he shares his secrets to winning the marketing game and boosting your email (or online ad) opens and conversions by making sure that you are "singing your customer's tune", overcoming your fear, and understanding and applying the ROCKSTAR Copywriting Framework in your opportunities to influence through the written or spoken word.
In short, the framework is as follows:
R = Real Problem/Raw Pain
O = Open the Sale (with a “hook”)
C = Convince your Prospect that you have the Solution to their Problem (make a big promise-that you can back up!)
K = Kick their Objections to the Curb
S = Story and Solution
T = Transformation
A = Action
R = Results
Trust me, this episode will absolutely help you go to another level as an entrepreneur and leader!
Learn more about Doug and download both his "ROCKSTAR Copywriting Framework" and "Hit Song Email Template" @ douglaspew.com/start
As always, go to F2IGift.com to receive your free audio gift of "F2I's Rules of Engagement", the 8 rules guaranteed to help you win more at work, at home, and in your faith!