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Is being consistent with your social media posts overwhelming you?

Worry no more because, in today’s episode, I will share with you the what, when, why, and how of content planning. I tell you, content planning is not rocket science. It’s basic math. Listen up and learn how to have stress-free content planned out.

Key takeaways from this episode:

Tips for Easy Content planning:

1. Set small goals

• Determine how many times to post.
• You don’t need to post everyday. It’s better to post a few times with quality content than 3-4 not so good content.
• If you don’t add value through your post, people might unfollow or not follow you.

2. Calculate the total amount of posts needed.

• If you are going to post 3 times a week.

Example:

3 (posts/week) x 2 weeks = 6 pieces of content.

• 2 weeks of content is a good number to handle.
• It can be different kinds of content (photo, video, story, reel, etc.) Mix it up for variety.

3. Look at your insights.

• Your insights will tell you when is the best time for you to post.
• Post your content on your best days and times.
• You want to reach more people with your hard work.

4. Engage with your audience.

• Don’t just post and disappear. Stay and chat with people who comment. -Engage in the first hour of your post.
• Comment on other people’s feed. Most will return the favor.

5. Analyze your results

• Check out your engagement rate
• Determine why it did good or not. Look for improvements.

Recommended Tools & Apps:

Scheduling 
-Plann, Planoly, Preview, Later

Project Management
-Trello

Design
-Canva, SnapSeed, Spark Camera, Prequel, InSHot

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here: https://www.instagram.com/tv/CFiek0MJ4Du/