In this episode, Edmund Morris speaks to me from the future! — from Perth, Australia a day ahead of my US west coast time zone. A market systems and tourism consultant with deep experience in the country of Jordan who, since this conversation was recorded, has launched Equator Analytics, a consulting firm that uses data analytics for sustainable tourism development.

One of the widest ranging discussions to date on Airrows on Air (because Edmund has such a broad set of interests and fascinating experiences!) we cover topics both dense and fluffy: traveling through Syria as a young college graduate, assembling the data needed to calculate the number of jobs created by adventure travel in a country, why Jordan is a great place to learn how to dive, the cultural mashup that occurs when a Brit weds a Jordanian, how a lack of economic measurement systems for non-mainstream types of tourism results in a misunderstanding of the varying impacts of different types of tourism, how the world’s leading expert in Scandanavian medieval studies (Edmund’s mum!) is supporting work on his new book, his project to quantify the impact of the world’s largest cruise ship on the rainforest, and of course …the state of climate action and global warming in places Edmund has worked and played.

**Excuse us please, repeated mention is made of a person named ‘Shannon’ — that would be Shannon Stowell, President of the Adventure Travel Trade Association.

“Carbon removal just hadn’t crossed my radar because it’s so nascent in terms of scaling. As I started to dive into the numbers though, unlike carbon offsetting, it gives me a lot of hope.”  — Edmund

Mentioned:

WANA Institute

Adventure Travel Local Analytics System

Caroline Bremner, Euromonitor International

WTTC

Nori

Edmund’s Playlist:

Jurassic Five: Concrete Schoolyard

Dave Brubeck: Take 5

Floating POints Ensemble - Live on KEXP

Caribou: Can’t Do Without

Four Tet: Daughter

Nujabes: Reflection Eternal

Quarteto Em Cy: Tudo Que Voce Podia Ser