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Ep 6 - Erin Anderson - Leading growth in the Lyft launch team, how to build innovative marketplaces and why the best founders obsess over their customers.
Erin Anderson shares her journey of joining the launch team at Lyft and the strategies they used to successfully enter new markets. She emphasizes the importance of building trust and community with both drivers and riders, and how Lyft differentiated itself from Uber through its brand and mission. Erin also discusses different models for product and operations teams, including a co-founder model and a decentralized GM model, and the key traits to look for when hiring for these roles. In this conversation, Erin Anderson discusses the importance of proximity to the customer in startups and how it impacts go-to-market strategies. She highlights the need for CEOs to be customer-obsessed and actively seek customer feedback. Anderson also emphasizes the importance of balancing the needs of multiple customer segments in marketplace businesses. She shares insights on launching into new markets and products without compromising the quality of the existing experience. Additionally, Anderson discusses the common mistakes marketplace founders make, such as not solving significant problems or focusing on transactional instead of long-term relationships.
Keywords
Lyft, launch team, startups, consulting, market entry, trust, community, differentiation, product and operations teams, co-founder model, decentralized GM model, hiring, proximity to customer, startups, go-to-market strategies, customer-obsessed, customer feedback, marketplace businesses, launching into new markets, launching new products, marketplace founders, common mistakes
Takeaways
- Building trust and community is crucial for successful market entry
- Differentiate your brand and mission to stand out from competitors
- Choose the right model for your product and operations teams based on the stage and complexity of your business
- Hire individuals who are entrepreneurial, accountable, and willing to act like CEOs
- Invest in decentralized models to empower GMs and drive success CEOs should be customer-obsessed and actively seek customer feedback to ensure proximity to the customer.
- Balancing the needs of multiple customer segments is crucial in marketplace businesses.
- When launching into new markets or products, it is important to have clear performance metrics and non-negotiables to maintain quality.
- Marketplace founders should focus on solving significant problems and building long-term relationships with customers.
- Common mistakes marketplace founders make include not solving significant problems, focusing on transactional instead of long-term relationships, and not balancing the needs of multiple customer segments.
Titles
- Investing in GMs for Success
- Hiring for Decentralized Models Common Mistakes Marketplace Founders Make
- The Importance of Proximity to the Customer in Startups
Chapters
00:00 Introduction and Background
03:51 Joining the Launch Team at Lyft
09:51 Differentiating Lyft from Uber
13:02 Building Trust and Community with Drivers
16:02 Choosing the Right Model for Product and Operations Teams
20:12 Hiring for Decentralized Models
21:57 Proximity to the Customer and Friction Points
24:08 Proximity to Customer in Different Stages of Business
28:04 Proximity to Customer and Go-to-Market Strategies
32:48 Launching into New Markets and Products
36:51 Common Mistakes Marketplace Founders Make
Hosted on Acast. See acast.com/privacy for more information.
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By Sam MarchantErin Anderson shares her journey of joining the launch team at Lyft and the strategies they used to successfully enter new markets. She emphasizes the importance of building trust and community with both drivers and riders, and how Lyft differentiated itself from Uber through its brand and mission. Erin also discusses different models for product and operations teams, including a co-founder model and a decentralized GM model, and the key traits to look for when hiring for these roles. In this conversation, Erin Anderson discusses the importance of proximity to the customer in startups and how it impacts go-to-market strategies. She highlights the need for CEOs to be customer-obsessed and actively seek customer feedback. Anderson also emphasizes the importance of balancing the needs of multiple customer segments in marketplace businesses. She shares insights on launching into new markets and products without compromising the quality of the existing experience. Additionally, Anderson discusses the common mistakes marketplace founders make, such as not solving significant problems or focusing on transactional instead of long-term relationships.
Keywords
Lyft, launch team, startups, consulting, market entry, trust, community, differentiation, product and operations teams, co-founder model, decentralized GM model, hiring, proximity to customer, startups, go-to-market strategies, customer-obsessed, customer feedback, marketplace businesses, launching into new markets, launching new products, marketplace founders, common mistakes
Takeaways
- Building trust and community is crucial for successful market entry
- Differentiate your brand and mission to stand out from competitors
- Choose the right model for your product and operations teams based on the stage and complexity of your business
- Hire individuals who are entrepreneurial, accountable, and willing to act like CEOs
- Invest in decentralized models to empower GMs and drive success CEOs should be customer-obsessed and actively seek customer feedback to ensure proximity to the customer.
- Balancing the needs of multiple customer segments is crucial in marketplace businesses.
- When launching into new markets or products, it is important to have clear performance metrics and non-negotiables to maintain quality.
- Marketplace founders should focus on solving significant problems and building long-term relationships with customers.
- Common mistakes marketplace founders make include not solving significant problems, focusing on transactional instead of long-term relationships, and not balancing the needs of multiple customer segments.
Titles
- Investing in GMs for Success
- Hiring for Decentralized Models Common Mistakes Marketplace Founders Make
- The Importance of Proximity to the Customer in Startups
Chapters
00:00 Introduction and Background
03:51 Joining the Launch Team at Lyft
09:51 Differentiating Lyft from Uber
13:02 Building Trust and Community with Drivers
16:02 Choosing the Right Model for Product and Operations Teams
20:12 Hiring for Decentralized Models
21:57 Proximity to the Customer and Friction Points
24:08 Proximity to Customer in Different Stages of Business
28:04 Proximity to Customer and Go-to-Market Strategies
32:48 Launching into New Markets and Products
36:51 Common Mistakes Marketplace Founders Make
Hosted on Acast. See acast.com/privacy for more information.