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Greenwashing is a term you’ll hear a LOT in the ethical fashion conversation, as well as its little sister ‘wokewashing’. But what do these phrases actually mean? How are brands greenwashing and wokewashing their way through the current crisis? And could consumers' changing needs in a post-Covid world result in more accountability from brands?
For more updates on the ethical fashion conversation, follow Common Threads on Instagram, like us on Facebook, and join the conversation on Twitter. Buy us a virtual coffee here.
You’ll find Ruth on Instagram: @ruthmacgilp_ and Twitter @ruthmacgilp
You’ll find Alice on Instagram: @styledbyalicex and Twitter: @styledbyalice
By commonthreads4.5
66 ratings
Greenwashing is a term you’ll hear a LOT in the ethical fashion conversation, as well as its little sister ‘wokewashing’. But what do these phrases actually mean? How are brands greenwashing and wokewashing their way through the current crisis? And could consumers' changing needs in a post-Covid world result in more accountability from brands?
For more updates on the ethical fashion conversation, follow Common Threads on Instagram, like us on Facebook, and join the conversation on Twitter. Buy us a virtual coffee here.
You’ll find Ruth on Instagram: @ruthmacgilp_ and Twitter @ruthmacgilp
You’ll find Alice on Instagram: @styledbyalicex and Twitter: @styledbyalice