eCommerce Made Simple

Ep. 6 | How the H&M of African-Inspired Fashion was Born


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In episode 6, Addie Ajayi describes her 10 year journey of building D'IYANU from $0 to $7M in annual sales. From selling on the sidewalk alone, to becoming a powerhouse team of 16 that is a clear leader of African-inspired fashion, we talk through it all: Marketing, Ops, Retention, Sourcing. Take a listen to this riveting conversation!


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eCommerce Made SimpleBy The Growth Collective