<p>The Valkyries are playing better than projected. But even the best professional athletes are finding that the real money lies in tapping into the big business of commercial endorsements. Today, that also means developing a personal brand, and lots of online engagement.</p>

The Valkyries are playing better than projected. But even the best professional athletes are finding that the real money lies in tapping into the big business of commercial endorsements. Today, that also means developing a personal brand, and lots of online engagement.

Ep. 6: How To Build A Brand

<p>BOUNCE Season 2 chronicles the Golden State Valkyries' first season in the Bay. In this podcast, KALW considers the increasing popularity of women's sports, the persistent inequities, the emerging celebrities, and the impact of top athletes on the community. It's all set against the backdrop of the team's debut season unfolding in real time.Subscribe wherever you listen to podcasts.</p>

Sports

Basketball

BOUNCE Season 2 chronicles the Golden State Valkyries' first season in the Bay. In this podcast, KALW considers the increasing popularity of women's sports, the persistent inequities, the emerging celebrities, and the impact of top athletes on the community. It's all set against the backdrop of the team's debut season unfolding in real time.Subscribe wherever you listen to podcasts.

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Ep. 6: How To Build A Brand

Ep. 6: How To Build A Brand

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