This week Timothy Sarazen, Director at 97display.com joins us to dive into the real tricks of the trade for effective fitness and wellness websites that rank and capture leads including, [5:00] real examples of how looking at data helps you optimize site rankings and conversions, [10:00] the perception that your website is creating for visitors and potential clients in your community, [17:00] the importance of using the right verbiage to describe yourself and your programs online, [31:00] why you can't try to be all things to all people, [34:00] how digital business strategies complement even fitness and wellness businesses with a local-first focus, [38:00] social media best practices that will actually move the needle, and more.

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