In this episode I chat with Katie Momo, a copywriter and marketing strategist, on how to interview your customers to discover their desires, problems, language, and more. 

Katie shares how she uncovers the "slices of life" from her customers and uses specificity in her copy to create compelling messaging that makes audiences say "this is for me!".

We chat about the questions you need to ask to get the best insights, and places to look for customer research if you don't have any customers yet to interview.