“Well, first of all, I think it IS your fault…” 

A prominent industry analyst and thought leader, Laz Gonzalez brings unparalleled channel expertise to his role as Chief Strategy Officer at Zift and has served as strategic advisor to leading B2B channel programs worldwide. Before Zift, Laz was Group Director of Channel Sales and Marketing Strategies at SiriusDecisions, where his team published extensively on channel management, partner recruitment, enablement and lead generation while developing transformative frameworks, such as the SiriusDecisions Channel Program Model.

A prominent trend in the channel marketing space that bubbled up in late 2017 has continued to be a hot topic well into the second half of 2018 is the notion that many organizations have an unfocused, and undisciplined approach to their marketing technology stacks…