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Ep 6 – Luma Monteiro: Wine communicator, pottery obsessed, and loves a challenge
Welcome back to Cheers with Nat – the podcast dedicated to cheering on women in drinks.
Today's guest is Luma Monteiro aka @WineriaOfficial on Instagram and Head of Marketing at Davy's Wine Merchants.
We start by discussing the many hats Luma wears, how she first got into wine, and how she got to where she is now – by building both her wine knowledge and her business expertise.
Luma then tells us what motivates her, the message she hopes her journey shares with others, the new hobby she's obsessed with outside of work, and lots more.
---
What stuck with me from this conversation:
On her focus: "I'm very organised and I do think I have to be because I do so many things at the same time. And I'm very focused. I'm like, 'This is where we are going, don't divert from the plan. This is where we are going to go.'"
On what motivates her: "You want to feel included. You want to feel represented. You know. I'm Brazilian, I'm Latina, I'm not white. You know what I mean. So, you do need these things to push you in places that normally it's not easy… I think that motivated me even more than the knowledge. Because I'm like, what now? We have to change the game… and sometimes it has to be you. Who else is going to do it?"
On her impact in the industry: "I do think the importance of being influential is what do you do with it, what is the message you are sending to people. For me, my motive forever will be 'everyone can do it'. It doesn't matter where you came from, it doesn't matter where you are. And that is what motivates me to move on and do my things and be focused."
On why she loves working in drinks: "I do love a challenge, you know."
---
Links & things:
Luma's Instagram: @WineriaOfficial
What we're drinking: Joseph Grau El Pas de l'Estudiant
Luma's day job: Davy's of London
Luma's studies:
- WSET Level 3 & Diploma in Wines
- Champagne Academy
- Master of Wine
- Gerard Basset Foundation Scholarships
- Brazil's only MW (currently!), Dirceu Vianna Junior MW
Competitions Luma judges at:
- Decanter
- Concours Mondial de Bruxelles
Where she switches off: Yoga Space London
Book reccs:
- The Wine Bible by Karen MacNeil
- Salt by Mark Kurlansky
TV recc: Narcos
Celeb to share a drink with: Beyonce with a glass of SirDavis (not Sir John as we say in the episode, oops!)
---
Recording info:
February 2026 in London
Apologies for the few occasions where the audio quality dips a bit. I think it may have been an issue with my mic connection that I didn't catch at the time. This conversation is really worth a listen though, so please do bear with!
---
Subscribe | Follow on Instagram | Email
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By Natalya Watson
4.9
1111 ratings
Welcome back to Cheers with Nat – the podcast dedicated to cheering on women in drinks.
Today's guest is Luma Monteiro aka @WineriaOfficial on Instagram and Head of Marketing at Davy's Wine Merchants.
We start by discussing the many hats Luma wears, how she first got into wine, and how she got to where she is now – by building both her wine knowledge and her business expertise.
Luma then tells us what motivates her, the message she hopes her journey shares with others, the new hobby she's obsessed with outside of work, and lots more.
---
What stuck with me from this conversation:
On her focus: "I'm very organised and I do think I have to be because I do so many things at the same time. And I'm very focused. I'm like, 'This is where we are going, don't divert from the plan. This is where we are going to go.'"
On what motivates her: "You want to feel included. You want to feel represented. You know. I'm Brazilian, I'm Latina, I'm not white. You know what I mean. So, you do need these things to push you in places that normally it's not easy… I think that motivated me even more than the knowledge. Because I'm like, what now? We have to change the game… and sometimes it has to be you. Who else is going to do it?"
On her impact in the industry: "I do think the importance of being influential is what do you do with it, what is the message you are sending to people. For me, my motive forever will be 'everyone can do it'. It doesn't matter where you came from, it doesn't matter where you are. And that is what motivates me to move on and do my things and be focused."
On why she loves working in drinks: "I do love a challenge, you know."
---
Links & things:
Luma's Instagram: @WineriaOfficial
What we're drinking: Joseph Grau El Pas de l'Estudiant
Luma's day job: Davy's of London
Luma's studies:
- WSET Level 3 & Diploma in Wines
- Champagne Academy
- Master of Wine
- Gerard Basset Foundation Scholarships
- Brazil's only MW (currently!), Dirceu Vianna Junior MW
Competitions Luma judges at:
- Decanter
- Concours Mondial de Bruxelles
Where she switches off: Yoga Space London
Book reccs:
- The Wine Bible by Karen MacNeil
- Salt by Mark Kurlansky
TV recc: Narcos
Celeb to share a drink with: Beyonce with a glass of SirDavis (not Sir John as we say in the episode, oops!)
---
Recording info:
February 2026 in London
Apologies for the few occasions where the audio quality dips a bit. I think it may have been an issue with my mic connection that I didn't catch at the time. This conversation is really worth a listen though, so please do bear with!
---
Subscribe | Follow on Instagram | Email