Marketing is an endeavor that every business must participate in – yes it’s mandatory whether your business is 5 days old or 5 years old. Why? Because it is how you fully communicate your message of what your business does with the world. It’s how you spread the word and allow people to understand the need they may have for your product or service.

So where you might ask does the courage element come into play?

There actually two primary elements where the lack of courage can stop you and you