Monica Lin, sometimes better known as her social handle, @thundercup, is a Los Angeles native and 10+ year fashion marketing & branding leader. She has built multiple consumer brands, including Popular Demand and Cupshe. Monica has also facilitated partnerships and activations with industry heavyweights like adidas, Fashion Nova, and Nike. Her work has been featured in Forbes, Huffington Post, Revolt, and more. Monica currently serves as the Director of Brand Partnerships at Culture Kings, a globally renowned streetwear brand & retailer, helping to lead the brand's highly ambitious US expansion.