What does it take to market a cause as complex — and sometimes controversial — as public education? In this episode of Behind the Campaign, Andi Robinson talks with Jenn Lisak Golding, Founder & CEO of Sapphire Strategy, about the nonprofit initiative Our Public Schools Work.

You’ll hear how this campaign:

• Amplifies positive stories about Indiana’s public schools while navigating criticism and misinformation.
• Engages diverse audiences — from parents and voters to educators and legislators — with a clear, authentic message.
• Balances storytelling, paid social strategy, and reputation management in a highly charged digital space.

Whether you’re a marketer in the nonprofit sector or simply curious about how strategic communication can influence public perception, this conversation offers practical lessons in message clarity, stakeholder alignment, and crisis planning.

Want to see the video version? Check out the Behind the Campaign playlist on YouTube.

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