The final stages of the customer centricity maturity curve are where hard work starts to bear fruit. Key traits for the final stages: Innovation, Operationalization, and Integration. Every team member has access to information and tools needed to move tactically in alignment on company goals. Customer data has become the company’s competitive advantage, and people are measured by their impact to the organization. Soundtrack: Kevin MacLeod - Tech Live  Learn more about your ad choices. Visit megaphone.fm/adchoices

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