Nicole, Sarah, and Conor chat about the current state of advertising on X (the platform formerly known as Twitter), and whether brands should still be leveraging it as part of their marketing spread. Aside from its current owner, the ROI on X ads is legitimately worth questioning - but it's not always about dollars in, dollars out. We break it down and provide some helpful guidance on what to think about, and where you ight find a better return on your ad dolalrs.