Perpetual Customers

Ep. 6 Six reasons why having a private community will help grow your company


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You have probably heard how impactful a Facebook group can be for a business. However, most of the time this is discussed for public groups, and more for nurturing prospects, to persuade them to make their first purchase with our store. In today’s episode I give a little twist to this concept, and I discuss six reasons why a private community for the customers that have already bought from you will help you scale your company. 

I dive into how a private community will:

  1. Make your customer feel they belong to an exclusive group of people
  2. Help you with your market research
  3. Help during your product development
  4. Help your brand become part of the self-construction of your customers
  5. Increase your promotion/sale’s conversions
  6. Create more user-generated content that you can leverage
...more
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Perpetual CustomersBy Lizz Romney