Cybercrime has increased during the COVID-19 pandemic posing a business problem for CMOs given the amount of technology marketing teams control. In this episode, Scott discusses the challenge with Patrick Kehoe, CMO of Coalfire, a cyber risk assessment firm. Here are some of the things heads of marketing should be concerned about:

• remote teams accessing customer databases
• microsites and websites
• content management systems
• "off the radar" landing pages

"If you haven't been breached, it's likely a matter of when, not if, so you have to stay proactive," says Kehoe.