When most people think about inbound marketing, they think of website content, organic traffic, and lead generation, but the principles can be applied to your sales process, too. In fact, it is with your sales team that your inbound effort can have the quickest and more noticeable effect. If we think of the goal of inbound marketing as educating your audience so they can become customers, nowhere is that more important than when prospects are in the final stages of a purchase decision. How can you use inbound principles to improve the sales process?In this episode of Solving Inbound, we're going to answer the question: What is sales enablement content? with special guest Kevin Phillips.

Additional Resources:

Article: http://impactplus.com/blog/sales-enablement-questions-every-marketing-team-should-ask-sales

Article: https://www.impactplus.com/blog/sales-enablement-content-from-marketing

Course: 4 Content Guides to Convert Leads, Close Deals, and Delight CustomersCourse: Assignment Selling: Content Is Your Greatest Sales Tool

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