"I get it. I need to be more visible. But I have no idea what I'd talk about."

If that sounds familiar, you're not alone. It's the #1 thing CEOs tell Justin after they decide to show up publicly. In this episode, Justin breaks down three specific tactics he uses with clients to uncover what they should talk about - and reveals why most leaders are sitting on a goldmine of content they can't see.

In this episode, you'll learn:

• The Keynote Question: the single prompt that unlocks content ideas in 60 seconds

• The Venn Diagram: how to find the overlap between your expertise and your audience's interests

• Why the “curse of expertise” makes you invisible to your own best ideas

• The 80/20 rule for content mix - and why company reposts are killing your reach

• Why each post is a data point, not a performance to be graded

• How to say the same thing a million different ways (and why your audience wants you to)

Whether you're a CEO who's never posted on LinkedIn or a leader who's tried and stalled, this episode gives you the framework to start - and the permission to be imperfect.