Episode 6: What’s the big deal with Pokemon Go?

Since its launch late last week, Pokemon Go has taken the US by storm. Wondering what all the fuss is about? Not into Pokemon? Not a gamer? The Mindset Digital team breaks it down for you, soup-to-nuts style: What is Pokemon Go, why is everybody playing, and what can we learn from the sudden success of this app?

Two quick corrections:

Pokemon was originally released on the Nintendo Gameboy Advanced, not the Nintendo DS

There are initially 150 Pokemon in Pokemon Go, not 250

Links:

Quick tips for playing Pokemon Go

http://www.techinsider.io/pokemon-go-tips-and-tricks-2016-7

Pokemon Go FAQ

http://www.polygon.com/2016/7/6/12105992/pokemon-go-guide-faq-ios-android

Pokemon Go: The Data behind America’s latest obsession

https://www.similarweb.com/blog/pokemon-go

What is really behind the Pokemon Go craze? (Washington Post)

https://www.washingtonpost.com/news/the-switch/wp/2016/07/12/what-is-really-behind-the-pokemon-go-craze/

Like it or not, we are part of the Pokemon Go world! (USA Today)

http://www.usatoday.com/story/tech/gaming/2016/07/12/everyone-part-of-pokemon-go-world-augmented-reality-game/86970808/

Pokemon Go about to surpass Twitter in daily active users for Android

http://www.forbes.com/sites/jasonevangelho/2016/07/10/pokemon-go-about-to-surpass-twitter-in-daily-active-users/#2922216a5174

Pokémon Go's success adds $7.5 billion to Nintendo's market value

http://www.theverge.com/2016/7/11/12147600/nintendos-stock-pokemon-go

Pokemon Go is the most addicting app in years; here’s why it maters

http://www.fastcodesign.com/3061642/pokemon-go-is-the-most-addicting-app-in-years-heres-why-it-matters

Buzzfeed: Things that prove Pokemon Go has already ruined everyone’s life

https://www.buzzfeed.com/ryanhatesthis/things-that-prove-pokemon-go-has-already-ruined-everyones-li?bftwuk&utm_term=.eozw2XKzP2#.bqnoP2d9bP

Teenager finds a dead body while playing Pokemon Go

http://www.independent.co.uk/news/world/americas/pokemon-go-uk-release-date-teenager-finds-dead-body-playing-game-a7128441.html

How you look playing Pokemon Go!

https://www.facebook.com/cnet/videos/10154455290997275/

Is Pokemon Go becoming a dating app?

http://comicbook.com/2016/07/08/pokemon-go-is-becoming-a-dating-app/

Pokemon Go review: “I’ve never walked my dog so much.”

https://t.co/o5u8kHDrSL

“Hey, guys, you don’t need to come into the police station to get your pokeballs”

http://www.polygon.com/2016/7/6/12107138/pokemon-go-warning-australia-pokestop-location

http://www.independent.co.uk/arts-entertainment/pokemon-go-police-ask-players-to-stop-trying-to-catch-sandshrew-in-darwin-police-station-a7127616.html

Sore legs become pandemic as Pokemon Go Players accidentally get exercise

http://gizmodo.com/sore-legs-become-pandemic-as-pokemon-go-players-acciden-1783402931