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We map how AI and zero-click search are changing legal marketing, and we show a clear path from traditional SEO to answer engine optimization. We share practical steps to build Q&A content, apply FAQ schema, and earn citations that turn AI answers into paying clients.

• why zero-click answers reduce site traffic
• how answer engine optimization differs from SEO
• building question-first content that AI can quote
• using real client questions from workshops and intake
• applying FAQ schema for structured clarity
• earning citations with guest posts and partnerships
• writing specific, decision-focused queries and answers
• tools to find high-value questions and measure impact

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