Markets carve out differences when celebrities who succeed big present opposing sides. Rather than pick a side create your own side which works to make you money and succeed your way.The power of direct attack requires superior military power in battle. In the real world David fells Goliath through an alternative approach.Consider becoming the Uncola to Coke. Your industry has celebrities. We all know them. These individuals speak and the notebooks come out.Groan in pain or listen with delight. Your foil are the celebrities now famous for being famous. You know the warmed over TV dinner coming out of the box is yesterday’s news. Many will agree.Entrepreneurs who live in the creative intelligence of the future create one that matters. Be the change that you want to see in the world.I’ll talk about how to avoid a direct attack, make it clear where you stand, and ignore industry conventions while remaining hyper aware of market politics.

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