PAWSITIVE PROFIT | Dog Treat Business, Healthy Dog Treat Recipes, Sell Dog Treats Online, Guaranteed Analysis

Ep. 61 | How to Start a Dog Treat Business: A Step-by-Step Soft Launch Strategy

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Thinking about starting a dog treat business but feeling overwhelmed by all the steps?

You don’t need a website, license, or huge inventory to get going. In this episode, Kara shares a beginner-friendly soft launch strategy that helps you test your treats, grow your confidence, and make your first sales—without spending months in planning mode.

Whether you’re just starting out or restarting with more intention, this episode breaks it down into a realistic, results-driven roadmap.

What You’ll Learn in This Episode:
  • What a “soft launch” actually means—and why it works for dog treat bakers

  • How to test recipes and gather feedback without a website or business license

  • Why early trust-building is more important than early perfection

  • The simplest way to start taking orders (and getting paid) right away

  • What to track during your soft launch so you can scale with confidence

    • Chapters:

    00:00 Introduction and What This Episode Covers

    02:03 What Is a Soft Launch (And Why It Works)
    04:44 Step 1: Test & Get Feedback
    07:21 Step 2: Build Trust, Not Perfection
    09:00 Step 3: Create a Simple Way to Order
    10:26 Step 4: Start Collecting Payments
    12:05 Step 5: Track What Works (So You Can Grow)
    13:33 Final Thoughts and Encouragement

    📌 Mentioned in This Episode:

    🦴 TreatArmor™ Icing & Frosting (Crack-Resistant & Shelf-Stable)

    https://www.pawsitiveprofit.com/treatarmor

    👩‍🍳 Join the Free Dog Treat Bakers Facebook Group

    https://www.facebook.com/groups/startadogtreatbiz

    Let’s Connect:

    🌐 Website: https://pawsitiveprofit.com

    🎥 Subscribe on YouTube: https://www.youtube.com/@pawsitiveprofit
    📸 Follow on Instagram: https://www.instagram.com/pawsitiveprofit
    🎧 Podcast Archive: https://pawsitiveprofit.com/podcast
    📍 Facebook Group: http://tinyurl.com/4tud85fb

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    PAWSITIVE PROFIT | Dog Treat Business, Healthy Dog Treat Recipes, Sell Dog Treats Online, Guaranteed AnalysisBy pawsitiveprofit
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