More than two-thirds of start-ups are unsuccessful and founders play a huge role in their failure. There are several factors that play into their downfall, most of which are anchored in a founder's inability to manage the business and make smart business decisions.

How they conduct brand and product development can also set them up for failure, unless done right. What are the strategic brand building and product development initiatives that they should do to avoid these pitfalls?

Read the full articles here:

Harvard Business Review: Why Start-ups Fail

Fast Company: 5 red flags to watch out for when working with start-ups

Listen to related episodes:

⁠Ep. 11: Why Marketers Quit⁠

Ep. 50: Forget the USP; Why the DSI is more realistic

Ep. 54: How HR Manages Toxic Company Cultures with Val Tamayo

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