In this episode, Gavin is once again joined by Elaine Lee.

Elaine is the Managing Director of ReynoldsBusbyLee.

We hear her talk about how mystery shopping can be beneficial in both quantitative and qualitative scenarios; give some examples where companies have been made to realise customer pain points in the ordering process; and why it's so crucial to know who your customers are in order to cater to them effectively.

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You can find Elaine online at:

LinkedIn

Website

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FeedSpot - 30 Best Customer Service Podcasts

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This podcast is hosted by Gavin Scott, an inspirational and entertaining

Professional Speaker, facilitator and trainer using business success,

sports experience and a genuine ability to win people over to deliver

key messages.

To get in-touch with Gavin find him online or on Social Media at:

https://gavinscott.me/
https://www.linkedin.com/in/gavinscottltd/