In this episode of Speak Arizona, host Sara Mayer discusses the significance of storytelling for leaders by exploring the book 'The 10 Stories Great Leaders Tell' by Paul Smith. Sarah emphasizes the impact of stories in creating connections, inspiring action, and leaving lasting impressions, and outlines the 10 crucial stories that leaders should master: 'Where We Came From,' 'Why We Can't Stay Here,' 'Where We're Going,' 'How We're Going to Get There,' 'What We Believe,' 'Who We Serve,' 'What We Do for Them,' 'Why We're Different,' 'Why I Lead the Way I Do,' and 'Why You Want to Be Here.' She offers practical tips on how to start crafting these stories and highlights their importance for leaders in various settings. Future episodes will delve deeper into each of the individual stories.

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00:00 Welcome to Speak Arizona

01:09 The Power of Storytelling for Leaders

01:59 Introduction to The 10 Stories Great Leaders Tell

02:13 Overview of the 10 Essential Stories

04:40 Tips for Practicing Your Stories

06:17 Final Thoughts and Encouragement

07:21 Subscribe and Stay Connected