Zach Goldstein’s goal? To help restaurants make more money. That’s why he founded Thanx, a leading loyalty and guest engagement platform for restaurants, and why he’s so passionate about helping restaurants build effective loyalty programs.

In this episode of Forktales, Joseph and Zach talk about apps (and why they’re not always the answer), the power of good data, the best way to get loyalty program sign-ups, and how a year-round McRib could be the most effective loyalty perk of all time.