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Ep. 62 - Death by Deferral ft. Tanya Singh
Tanya Singh is a PhD candidate in Marketing at the John Molson School of Business at Concordia University. She studies the psychological and behavioral consequences of putting off decisions. She's also interested in difficult trade-offs (ex. quality vs. quantity) and how consumers respond to resource scarcity. In addition to her current PhD, she also has a PhD from the University of Pennsylvania in Evolutionary Biology (you heard right). Tanya also secretly daydreams about owning an ice cream shop!
Tune in for answers to questions like...
What is the role of time in decision making?
What happens after you put off choices?
Why do I keep deferring, and is it a problem?
How do we categorize consumers as decision makers?
and many, many more!
Topics & Concepts
Timing & Deferral
Familiarity
Subjectivity & Metacognitive Fluency
Choice Involvement
Price
Wafers & The Compromise Effect
Anchoring
Choice Deferral & Deferral Momentum
A Better Future
Delated Discounting/Gratification
Impulsivity
Timepoints for Decision-Making
Cognitive Closure
Confidence
Motivated Reasining (Choice Justification)
Decision-Making: Styles & Outsourcing
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Does free will exist? Maybe. Regardless, please share your cherished feedback with me at [email protected]!
Liking the show? Drop us a juicy 5-star rating or a written review on Apple Podcasts!
Want to support the show? Save your $$$ and support us by Following & Subscribing on: Spotify, Facebook, Instagram & Twitter!
Episode Cover Art by the very talented Eva Goblot.
View all episodes
By Jeremy Ullman
4.5
22 ratings
Tanya Singh is a PhD candidate in Marketing at the John Molson School of Business at Concordia University. She studies the psychological and behavioral consequences of putting off decisions. She's also interested in difficult trade-offs (ex. quality vs. quantity) and how consumers respond to resource scarcity. In addition to her current PhD, she also has a PhD from the University of Pennsylvania in Evolutionary Biology (you heard right). Tanya also secretly daydreams about owning an ice cream shop!
Tune in for answers to questions like...
What is the role of time in decision making?
What happens after you put off choices?
Why do I keep deferring, and is it a problem?
How do we categorize consumers as decision makers?
and many, many more!
Topics & Concepts
Timing & Deferral
Familiarity
Subjectivity & Metacognitive Fluency
Choice Involvement
Price
Wafers & The Compromise Effect
Anchoring
Choice Deferral & Deferral Momentum
A Better Future
Delated Discounting/Gratification
Impulsivity
Timepoints for Decision-Making
Cognitive Closure
Confidence
Motivated Reasining (Choice Justification)
Decision-Making: Styles & Outsourcing
///
Does free will exist? Maybe. Regardless, please share your cherished feedback with me at [email protected]!
Liking the show? Drop us a juicy 5-star rating or a written review on Apple Podcasts!
Want to support the show? Save your $$$ and support us by Following & Subscribing on: Spotify, Facebook, Instagram & Twitter!
Episode Cover Art by the very talented Eva Goblot.