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Ep. 62 - How Barbie's Insane Marketing Broke The Box Office (And What You Can Learn)
In this video Joe breaks down the recent marketing campaign for The Barbie movie that absolutely exploded in the box office - already over $537.4 million in sales, making it Warner Bros. highest grossing film domestically.
So what made the marketing campaign leading up to this movie so successful? There are a few key factors that Joe covers in this video including social media marketing, custom filters, interactive content, and more. But the most important part of the campaign was the collaborations.
Barbie did over 100 different brand collaborations, from pink burgers, to makeup, to Barbie-themed X-Box consoles, to ice cream, and the list goes on and on.
Brand collaborations can be a powerful way for business owners to grow their influence and income, and that's exactly what we'll take a close look at in this video.
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By Joe IgnaceIn this video Joe breaks down the recent marketing campaign for The Barbie movie that absolutely exploded in the box office - already over $537.4 million in sales, making it Warner Bros. highest grossing film domestically.
So what made the marketing campaign leading up to this movie so successful? There are a few key factors that Joe covers in this video including social media marketing, custom filters, interactive content, and more. But the most important part of the campaign was the collaborations.
Barbie did over 100 different brand collaborations, from pink burgers, to makeup, to Barbie-themed X-Box consoles, to ice cream, and the list goes on and on.
Brand collaborations can be a powerful way for business owners to grow their influence and income, and that's exactly what we'll take a close look at in this video.