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What happens when a chef treats a tortilla like a canvas and a restaurant like a community lab? Miguel Reyes, cofounder of Quesadilla Gorilla, shares how a tiny Fresno storefront grew into a franchise-ready brand rooted in scratch cooking, playful specials, and authentic connection. We unpack the systems behind consistent quality, the menu philosophy that balances tradition with experimentation, and the real estate strategy that favors grocery-anchored centers over drive-thrus. If you're curious about scaling with soul, Miguel’s transparent roadmap, from focused margaritas to franchisee-led marketing is packed with insights.