This week on ROIL TALK, we sit down with Rafael Pena, the creative force behind Rawfa Productions, a growing production company and studio based in Victorville, CA. Rafael shares the story behind his bold decision to go all in on his passion — building a business rooted in photography, videography, and real community impact.We dive into his journey from playing in a band to mastering the marketing game, and how music gave him his first taste of creative direction. Alongside his wife, Rafael is on a mission to help bring Old Town Victorville back to its former glory — one project at a time.With plenty of laughs, real talk, and hometown pride, this episode is packed with inspiration and good vibes.