You’ve already seen the title. This episode is a DOOZY, I promise you. 

We always default back to spending, spending, spending on marketing. Facebook Ads, Google Ads, money on your storefront or your interior. But there’s a huge gap that stops you from closing sales. 

That’s the failure to connect with your prospects. 

Are you connecting with your customers? Let’s even take a step back from that - are you connecting with your team? Are they just a number?

I share a story of going to a Nissan dealership with my friend, looking to purchase a Pathfinder, and immediately being ignored. No greeting. The staff was hanging out, smoking, not paying any attention to us, and we left. A classic example of a business that really doesn’t want to take your money.

A great book that I recommend is “Everyone Communicates Few Connect” by my mentor, John Maxwell. He says that connection is what makes you feel heard, comfortable, and understood. For me, the price of that Pathfinder didn’t matter, but the connection wasn’t there. I wasn’t heard, let alone seen. I was uncomfortable, and I definitely wasn’t understood. So I walked.

Part of connecting is listening. It’s being interested and not interesting. Be curious and connect with your people, be it your clients, your team, or your inner circle.

If you’re looking for your own inner circle with mentorship, coaching, accountability, and encouragement to step up your game and achieve your goals, the ONtrepreneur Inner Circle might be for you. Check out more here: https://marshallstern.net/landing/innercircle

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I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.

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