Business owners thinking they need "authentic marketing" is one of the most popular reasons clients seek me out and today, I'm going to define what Authentic Marketing really means and how you can achieve it.

At the end of the day, as an entrepreneur, you're just one human being trying to make a connection with another human being and you can't fully do that without first understanding who you are. That's why developing a solid marketing foundation is the very first thing I do with clients. We have to make sure you understand the core of your business before we start playing with different marketing tactics.

Be sure to listen to the very end for 4 action items you can do today (your homework, if you will).

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If you're ready to take control of your marketing and start growing your business, visit marketinguninhibited.com to schedule a free 30 minute Coffee Date - a consultation where we get to know each other and how we can work together. Find a shorter video version of this episode on IGTV @marketinguninhibited