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This episode of Retail Intel explores how Back Nine Golf is reshaping access to the sport through a streamlined, tech-forward indoor model built for today’s avid golfer. Brian Sheehan sits down with co-founder and COO Brady Carlsen to discuss the disciplined choices behind their growth, including a small-footprint, no-restaurant approach that keeps operations simple and member-focused. Brady shares how Full Swing technology, automation, and a clear understanding of their core customer have fueled the brand’s rapid nationwide expansion. Together, they map out what’s next for indoor golf, from skill-based play to AI-driven coaching, and how these innovations are redefining year-round golf engagement.