Mrs. Luchi Georgescu is a serial entrepreneur with successful businesses in fields that, on the surface, seem unrelated: wine, meat processing, construction, and tourism.Today, we introduce you to a rarely spotlighted personality who reveals some of the secrets and challenges behind success. From building a team with shared values, grounded in empathy, to facing an unpredictable state that often feels more “anti-Romanian business,” this is your chance to truly discover the life of a businesswoman fully devoted - body and soul - to building. Not necessarily to leave behind a legacy, but “out of self-respect.”In this episode, discover the story that began 75 years ago with Beciul Domnesc, its centuries-old roots, and the 25-year journey in which the company evolved from a processor with 26 wineries and not a single vineyard, to a top player with a portfolio of wines fit for any occasion and vinars (Romanian brandy) that can rival the world’s finest wine distillates at any time.The Wines of Romania podcast is inspired by the Deschidem Vinul Românesc / We Open the Romanian Wine national program by Carrefour Romania, a program equally dedicated to both consumers and local wine producers.

🎙️ This episode is part of the Wines of Romania podcast series — inspired by Deschidem Vinul Românesc / We Open the Romanian Wine, a national initiative by Carrefour Romania, dedicated equally to Romanian wine producers and consumers.

🌍 Learn more: ⁠www.winesofromania.com