“Marketing is no longer about the stuff you make, but about the stories you tell.”

Welcome to Episode 64: Why Good Design Needs To Tell A Story ...

There’s always room for a story.

Graphic design is a subjective process and there is no set-in-stone "right-way" to go about it. It is a process of understanding, having realistic expectations, patience, and excellent communication (aka. “the story”) that will go a long way towards a successful outcome. Every small business needs to work with a graphic designer from time to time to create marketing materials, and if it’s not managed well, it can be very time consuming. From personally working extensively on both sides of the fence, the story is just as important as the images shared along with it.

So, why does good design need to tell a story? And why is storytelling so dang important? To find out just that -- and more -- here's what we will be untangling in this episode ...

Are you ready?

Pop in your awesome earbuds and let's dive in!