In our second episode of the week, Mark Brigman chats with Brandon Lytle, Director of Strategic Partnerships @ Siteimprove. Siteimprove is a multinational SaaS company that creates cloud-based tools and services that provide insights into your content strategy and all your digital channels on one platform. Brandon explains his partnering strategy at Siteimprove is to align through ecosystems.  He shares some of his powerful lessons learned and common mistakes he sees partnering teams make. Be sure to visit PARTNERNOMICS.com to find more podcast episodes and to learn how to become an SPLP® certified partnering professional. (https://partnernomics.com/podcast/)