This week on TIFF Long Take, Rob and Geoff sit down with the founder of MoviePass, Stacy Spikes. MoviePass has been making waves in the industry for the last few months after unveiling a plan that allows its users to see one movie a day in theatres for $9.95 a month. While many cinephiles are applauding the company for championing the in-cinema experience, other industry insiders are wondering if the MoviePass vision is too good to be true.

Spikes discusses how MoviePass’ business plan has evolved since he founded the company in 2011, why it has more in common with Google than with Netflix, and why so many large theatre chains were initially hesitant to partner with MoviePass.

He also talks about what the company means for independent film and addresses the perception that MoviePass’ current business model is unsustainable.