This week’s guest on The WTiN Podcast is Debbie Luffman, product director at Finisterre. 

Founded in 2003 by Tom Kay, Finisterre is a British outdoor clothing company that has adopted a sustainable approach since its inception. The business started in a flat above a surf shop in Cornwall with an innovative fleece, and now it is offers wetsuits, T-shirts, jackets and more.  

In this episode, Luffman talks about the measures that the company is taking to be as sustainable as possible including using Aquapak’s soluble packaging, offering a repair service, and becoming a Certified B Corporation in 2018. Elsewhere, she tells us about Finisterre’s functional and biodegradable BioSmock Jacket which won Gold at this year’s ISPO, balancing simplicity with complexity when it comes to educating consumers about sustainable products, and how the company is exploring fibre-to-fibre recycling and using kelp to create new materials.

To find out more about Finisterre, visit www.finisterre.com