What's going on everyone, I hope you're doing well!! In this episode, I sat down with a long-time friend, Poncho. Poncho is a musician and producer who created his own Encore Acoustic brand. As some of you may know, he was the host of The Encore Podcast; after careful consideration, he eventually realized he wasn't being authentic to himself and the brand itself. We discuss the process of his creation of Encore Acoustic, his time and experience living in Bali, focusing on authenticity as opposed to virality, and staying true to your authentic self! It was an incredible episode that I enjoyed creating. I hope you guys enjoy this episode; like, comment, and subscribe to the 1% Club. Till the next episode, don't forget to grow today!!