Running a small business is difficult.  You need to know a little about a lot of things (ok, more like a lot about a lot of things.)  We think that if we have an idea and a website, the phone will start ringing off the hook.  Wrong!  Instead, you need to go out and sell.  Whether you are selling yourself by building relationship or selling a product or service, being comfortable with selling is an important attribute to be successful.  Chris Budnik talks about his life in sales and provides tips on how to start selling.