In this episode of Trade Show Talk, host Danica Tormohlen interviews Alice Mathu, VP of Business Development and Partnerships at the International Association of Amusement Parks and Attractions (IAAPA).

Mathu shares her remarkable career journey from Kenya to the U.S. and dives into IAAPA's global expansion, including their highly anticipated events in Europe, Asia, and the Middle East. The conversation also highlights the innovative strategies and attractions at IAAPA's flagship Expo in Orlando.

Additionally, Tommy Goodwin, EVP for the Exhibitions and Conferences Alliance, provides a timely advocacy update, discussing key issues such as tariffs, workforce development, and potential government shutdowns.

00:00 Introduction to Trade Show Talk

01:10 Meet Alice Matthew: A Powerhouse in the Global Exhibitions Industry

02:58 Alice's Journey from Kenya to the US

04:06 Discovering a Passion for Events

06:37 Joining IAAPA and Early Career Highlights

10:56 Challenges and Innovations in the Exhibition Industry

20:10 Expanding IAAPA's Global Reach

28:08 Effective Communication with Stakeholders

28:35 Shanghai Show Overview

29:30 Unique Challenges in China

31:20 Middle East Expo Expansion

35:08 Strategic Partnership with Licensing International

38:57 Personal Insights and Fun Questions

44:28 Advocacy Update with Tommy Goodwin

51:23 Government Shutdown Concerns

54:21 Conclusion and Farewell

This episode is brought to you by Legends/ASM Global.