Afends are a Byron Bay-based surf and streetwear brand pioneering hemp as a sustainable fabric of the future. Staying true to their tagline of ‘question everything’ Afends are dismissing outdated propaganda and doubling down on their commitment to this eco-friendly fabric by stepping into commercial production in Australia. It’s a ballsy move within the fashion industry - the second largest polluter in the world. Clearly, as an independent and values-led brand, Afends are taking both their place as role model for today's youth and the future they'll inherit seriously.
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By Pru Chapman
5
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Afends are a Byron Bay-based surf and streetwear brand pioneering hemp as a sustainable fabric of the future. Staying true to their tagline of ‘question everything’ Afends are dismissing outdated propaganda and doubling down on their commitment to this eco-friendly fabric by stepping into commercial production in Australia. It’s a ballsy move within the fashion industry - the second largest polluter in the world. Clearly, as an independent and values-led brand, Afends are taking both their place as role model for today's youth and the future they'll inherit seriously.
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