I sit down with Dan Partridge, CEO at Swanky. We go deep on transitioning from an entrepreneurial corporate lawyer to the agency world, Shopify’s Commerce Components rollout and it’s impact on the wider market (especially on Commerce Tools), what it’s like working with £100 GMV brands, being cautiously optimistic about the eComm landscape in 2023, the advantages of being vertically agnostic and focussing on subscription brands, the process of coming into a new company and industry as a CEO and the pros and cons of being a lawyer in an agency  

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