In this episode, we welcome back Jeremy Norris of Wind Power Solutions for a powerful follow-up conversation on where the wind industry is headed — and what it takes to build a company with integrity at its core.

We dive deep into one of the most important conversations in renewables today: blade recycling. Jeremy shares how Wind Power Solutions is tackling end-of-life challenges head on, why sustainability must extend beyond generation, and what responsible stewardship of wind assets truly looks like.

We also unpack a topic that doesn’t get talked about enough — why the best sales professionals in this industry are seasoned field operators first. Experience on the blades, in the nacelle, and on the ground builds credibility that can’t be faked. In wind, respect is earned.

Beyond business, Jeremy opens up about where he and his family are in this season of life, what growth looks like now, and where Wind Power Solutions is going next. From operational excellence to long-term vision, this conversation highlights what happens when strong leadership meets real industry experience.

This is our second time hosting Jeremy — and the depth, honesty, and forward thinking make this one a must-listen for anyone serious about the future of wind energy.