Content is for Closers

Ep. 66 - The Par-4 Course of Content Creation with Jon Sherman


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Highlights from the conversation:

  • Jon’s background and career journey (1:52)
  • Crafting a unique voice (7:56)
  • Building an audience (14:33)
  • Nonconventional book writing (19:15)
  • Keeping your podcast going (25:39)
  • Practical golf knowledge (30:18)

Keep up with Jon:

  • Twitter: https://twitter.com/practicalgolf
  • Practical Golf: https://practical-golf.com/
  • The Four Foundations of Golf: https://practical-golf.com/my-new-book-is-out/
  • The Sweet Spot podcast: https://sweetspotgolfpodcast.podbean.com/

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855

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