The Equity Compensation Guidebook

EP 66 - Why I Built a Flat Fee Firm


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It seems to me there is a huge potential in the financial services industry for conflict-of-interest issues, when advisors are allowed to charge clients based on assets under management (AUM). Why is this the case? Because those advisors are then motivated to keep the client’s assets under their control (because that’s what they are paid from) rather than doing what’s truly in the interest of the client. This episode I explain what I’ve decided to do about that potential downside and tell a story or two of how I got to that point.

You will want to hear this episode if you are interested in...
  • Why a flat-fee arrangement seems best to me [0:21]
  • My history is a bit outside the norm for my industry [1:18]
  • The compensation models that are typical, and how they can be problematic [2:45]
  • A day I’ll never forget that changed my perspective forever [6:38]
  • How I discovered the flat-fee model that I currently offer [7:55]
  • One goal I have for 2022: Hiking Half-Dome [9:56] 
Connect With Dan Johnson
  • https://forwardthinkingwm.com 
  • Subscribe on Youtube
  • Follow on Linkedin

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The Equity Compensation GuidebookBy Daniel Johnson